Designed an end-to-end cloud printer experience to streamline merchant operations—reducing manual errors through cohesive, localized design across industrial design, manuals, packaging, and sound assets.

Reached DVT (0→1) in 4 months and PVT in 6 months, filed 2 patents (Industrial Design; Ambient Light & Sound Intensity Meter), and scaled from a 110-unit pilot (SG/MY/TH) to 5,810 units in mass production across 7 markets (SG, MY, TH, PH, ID, VN).

Scaled Grab’s Food Locker ecosystem across software and hardware surfaces (PAX app, DAX app, Locker Tablet, and web platform)—improving pickup efficiency and the end-to-end experience across SEA.

Scaled to 578 lockers across 7 markets, enabling 1.16M orders and serving 164K users and 226K drivers. Delivered ~25% reduction in regional driver action time. Achieved strong adoption (67.73%) with ~80% regional usage rate, ~94–95% repeat users, and ≥99% user success rate, indicating sustained engagement.

Built centralized dashboards for real-time IoT and autonomous vehicle operations, combining live monitoring, remote vehicle control, multi-channel video evidence, and emergency event capture to improve response speed and compliance readiness

Supported AV Phase 0 and Phase 1 pilots by consolidating fleet telemetry, status, and KPIs into a single 2s-refresh dashboard, with portal-based remote controls and mode switching. Delivered 6-channel video storage/playback with auditable deep-archive retrieval (3-year retention, <24h restore) to meet compliance, achieving 100% LTA adherence. Enabled live streaming and safety uploads, onboarded 10 vehicles in 99.95% uptime for key IoT functions.

Led a driver-first tablet app experience through prototypes, usability tests, and driver interviews—optimizing landscape layouts and hands-free interactions to improve safety and driving efficiency across test fleets in Singapore and Malaysia.

Designed an in-app crowdsourcing tool that enables drivers to earn by contributing hyperlocal map data—scaling participation through task-driven UX and local-language support across SEA.

Generated 2.6M submissions resulting in 1.5M new POIs (57% conversion), enabled $300K USD in total driver earnings, and contributed to establishing GrabMaps proprietary map data (Jun 2022).

Built a centralized in-app information hub—boosting discoverability and doubling open rates.

Created reusable chat components to replace third-party solutions—reducing cost and unlocking monetization.

Redesigned the GrabRewards Catalogue—sharpening hierarchy, navigation, and promo discovery.

Defined cross-platform UI guidelines and led theme design—ensuring a cohesive Android/iOS experience.

Established a design system—standardizing UI frameworks and visual identity across products.

Redesigned the core Android UX—improving usability and supporting growth in emerging markets.

Shipped UI/UX across ZenUI and ZenWatch—helping evolve ZenUI from v1.0 to v1.5.

Designed product graphics and packaging assets—supporting end-to-end lifecycle delivery.